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The web site states the following, "Just follow the arrow! Runs are solid and passes are dashed." We noticed that the web page also stated " Fliip! Gameplay matches real football stats." It also said " Realistic results are built into the game. Outcomes match real football averages at the possession and game levels. Each team has 12 offense and 12 defense plays. Offense and defense can choose their personnel and can be either aggressive or conservative. Offense can pick from run or pass plays. Defense can pick a focus area of the field." The header had fliip as the highest ranking optimized keyword. This keyword is followed by football, tabletop, and board game which isn't as urgent as fliip. The other words fliip.com uses is card game.